Wella Professionals

Wella Professionals is a globally recognised brand specialising in professional hair care, styling, and color products. Established in 1880 by Franz Ströher in Germany, the company initially focused on creating innovative tulle-based wigs. Over the decades, Wella evolved into a leader in hairdressing innovation, known for its pioneering advancements in hair color technology and salon-quality solutions.

The brand offers a wide range of professional-grade products, including hair color, care, and styling lines, catering to the needs of hairdressers and stylists worldwide. Its flagship products, such as Koleston Perfect, Illumina Color, and the Care and Styling collection, are celebrated for their quality, performance, and ability to create vibrant, long-lasting results.